Want Your Website to be More Popular? Let’s Get to Know More About SEM and SEO


Hello peeps! Today’s article is going to talk about tips and tricks on how to get your website to be more popular. Those strategies are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Do you feel foreign to those two things? If that so, let’s read the explanation below for you guys to get to know better about them!

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is one of techniques to increase the traffic or number of visitors on a website. This SEM technique can’t be separated from paid listings provided by search engines that later will be sold to advertisers and later the website will be given the top position. Usually, companies that use SEM technique will pay nominal amount according to the initial agreement and will be forwarded to Google Ads, they are the ones who make those websites or contents to be on top of the list.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one of the techniques to increase website ranking on the main search page, such as Google. SEO helps writers to have their writings to be number one or at the top list based on the keywords which are shown or used on the website.

According to Daniel Kauffman, there are three things that make SEO becomes very important as a technique to increase visitor traffic.

Those three things are:

The existence of SEO is really needed because 90% of consumers will choose websites on main page of the Search Engine.

  1. 80% consumers will get a website using the key words in search engines.
  2. SEO techniques are free of advertiser costs so it will reduce the budget for advertisements.
  3. SEO has more benefits so it is easy to use by many people and it doesn’t need experts to practice it.


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i3L School of Business (iSB) is an established school within i3L (Indonesia International Institute for Life Sciences) which offers industry-relevant programs in the fields of business and management.

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